Paul believes that good designers must be perceptive editors.
He works to understand human motivations, capabilities, environments, and needs. Then, he structures information and creates compelling experiences that help people accomplish their goals with confidence and satisfaction.
Paul uses ethnographic research, information architecture, interaction design, and media as tools to help clients in diverse domains — healthcare, energy, finance, defense, government, consumer products, tradeshows, and public organizations — use human-centered design to build better businesses and relationships with their customers.
He speaks at conferences, seminars, and workshops about topics related to the intersection of design, human experience, and business strategy.
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