Paul Gould

Senior Designer

Paul designs products and services that help people accomplish their goals with confidence and satisfaction. As a senior designer at MAYA, and as a lead instructor for LUMA Institute, Paul works with clients in diverse domains—healthcare, energy, finance, defense, consumer products, communications, and non-profit organizations—to make complex information and interactions clear by first understanding human motivations, capabilities, needs, and contexts of use. He has taught such human-centered design methods as ethnographic research, information architecture, prototyping, and usability testing to corporate clients and in public schools. Paul also facilitates strategic-innovation sessions and speaks at conferences and workshops about the intersection of design and human experience. He was a contributor to Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis, published by Oxford University Press.


BA Religion, Pacific Lutheran University

Places I’ve Lived


My Superpower

Lateral and abstract thinking, plus a side dose of improvisation.

Quote That Inspires Me

“There’s only one rule that I know of, babies—God damn it, you’ve got to be kind.”
-Kurt Vonnegut

Books I Love

My childhood public library was my second home—an old mansion with nooks and fireplaces and dark wood. I loved the high-fidelity, high-bandwidth experience of being surrounded by the entire collection. Those books in that environment lured me into a life of curious and creative inquiry outside the confines of my own head.


I have a weakness for old black and white movies from the 1930s and 40s and I enjoy the widescreen Technicolor-era mastery of Hitchcock. But what sticks in my head are files such as Terry Gilliam’s Brazil for the tragicomic, disturbingly plausible future in which things are malignantly extended to their logical and hilarious/terrible conclusions.

Earliest Memory of Using Something High-Tech

I was fascinated by my dad’s cameras and audio equipment, particularly the satisfying clicks of the switches and buttons and the warm lighting of the dials and level meters. My earliest computing experiences involved using a comb to slip the lock of my middle school earth science teacher’s classroom before school so that I could use his TRS-80. I taught myself BASIC so that I could make Star Wars games.

Speaking Engagements

Embrace the Bleeding Edge Without Getting Cut
Aug 13 2013

MAYA’s Paul Gould participated in a panel discussion hosted by the Kids+Creativity network to explore change management from the perspective of educators and design professionals.

PAIU Spring Conference
May 30 2013

Paul Gould spoke as a panelist to an audience of several hundred people working on approaches for rethinking learning environments. Then he facilitated a day-long workshop for education leaders that introduced practical methods for innovation and put participants to work generating new potential tools, service offerings, changes to how their organizations operate, and new models for education.

Innovators and Collaborators in Education
Feb 20 2013

As a featured presenter in the iCON Speaker Series, Senior Designer Paul Gould will help inaugurate the new Center for Creativity at Allegheny Intermediate Unit by speaking to an audience of educators about design, technology, and how education will evolve in a connected world.