Brainstorming and Innovation Sessions are the best way to kick-start many design processes.
Unfortunately, all too often the typical form of brainstorming that’s practiced in the halls of corporations (sometimes with the active encouragement of “brainstorming consultants”) involves throwing around a few nerf balls, noting that there are no stupid ideas, and allowing the loud-mouths to be loud and the shrinking violets to shrink.
Ultimately they devolve into a gray sludge representing the madness, rather than the wisdom, of the crowd.
We have pioneered a fundamentally different form of group-based ideation that admits that, yes, there are stupid ideas. But there are best practices when it comes to uncovering the wisdom of the group. In effect, using techniques that are more akin to evolution in the wild and genetic recombination than shallow motivational sessions, we help reveal that all of us are better than one of us.
Brainstorming and Innovation Sessions include the active participation of three to five of your best thinkers together with a multidisciplinary group of MAYA’s designers. Not only have our clients learned how to think better in groups, they have also used brainstorming to build internal teamwork, to lay the groundwork for two- to five- year strategic plans, and to define breakthrough initiatives.