An Expert Analysis determines whether your products or concepts are acceptable to users, and whether they meet business requirements. It facilitates impartial, yet informed, planning for new products or those in need of repositioning or redevelopment. It’s all about return on your investment. If you’re going to spend money, it’s important to have a plan to recoup it with a healthy profit margin. Our clients regularly find that our Expert Analyses helps them to focus their business efforts on opportunities that promise the greatest return on investment.
What to expect
An Expert Analysis begins with a thorough understanding of both the ways in which people interact with your products or services and the function, benefit, and purpose you intend for those products and services. Three to five members of MAYA’s interdisciplinary team test the effectiveness of those aims using some or all of the following methods:
- Heuristic Evaluation
Heuristic Evaluation documents the strengths and weaknesses of your product from the user’s perspective. - Affinity Diagrams
Affinity Diagrams reveal the structure in unstructured information, exposing problem patterns and missed opportunities. - Value Charts
Value Charts organize opportunities into various cost-benefit categories that offer the best return on investment. - Competitive Analysis
Competitive Analysis puts your product up against competing products, whether you know about them currently or not. - Visual/Brand Audits
Visual/Brand Audits analyze the effectiveness of your product and brand identity.