Human-Centered Design

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Making your product or service easier to use is a proven way to enhance your brand, reduce training and support costs, and increase sales – leapfrogging the competition in the process. But to achieve ease of use, you need to forget technology for a while and get inside the heads of users.

Human-Centered Design requires interdisciplinary collaboration, an iterative process with frequent prototyping, and engagement with real people.

What’s important to users? How do they currently do their tasks? Where are the pain points, and what works well? At MAYA, we have proven techniques for finding the answers, and then analyzing the data. We note patterns and use our findings to define the users’ mental model. Throughout the design process, we continually validate design directions through user feedback, including lab-based usability testing. We don’t make your product simpler; we combine ease of use with the power that makes your product special.

Better user experiences distinguish our clients’ brands in the marketplace and elevate them above competing brands. We work with our clients to design solutions that focus on the experience and the tasks users want to accomplish, rather than on the systems or the technology. Our clients benefit by gaining remarkable product flexibility that transcends technology. Their customers — and all of us, really — benefit any time we can make technology transparent.

Interested in bringing Human-Centered Design in-house to improve your own product-development process? MAYA offers a 3-day workshop that will arm you with the tools you need to create more useful, usable, and desirable products. Get all the details.


View the MAYA Case Studies