Complexity is everywhere—from operating rooms and board rooms to our own living rooms. While designing complex tools, products, and interfaces that operate intuitively is a tremendous challenge, it is important to avoid over-simplification. Simplification can weaken your product by removing functionality, nuance, and richness, stripping it of the potential power and value of greater complexity. We package complexity in ways that make sense. With this approach, people will prefer your product over others, you’ll save a bundle in training and support costs, and technological changes will present new opportunities rather than roadblocks.